IDEAS IN CONTEXT

For this subject, our lecturer Mr Safwan instructed us to form a group and come up with an idea for shooting a commercial. We had many options but we narrowed it down to a fragrance commercial, a sports commercial or an energy drink commercial. We picked energy drink commercial and the energy drink is Vigor. Next we were instructed to do research on Vigor Energy Drink. All our group members have been given a task to do research on and my task was to do research on Vigor's marketing strategy and come up with the problem statement. This is my research that I have done.

Marketing strategy


The Vigor Power Energy Drink is a non-alcoholic energy drink manufactured by Jeenhuat Foodstuffs Industries Sdn, Bhd. Currently, the Vigor Power Energy Drink comes in three variants – Vigor Power Gold, Vigor Power Ice, Vigor Power Extra. Vigor Power Energy Drink contains lower percentage of caffeine but higher percentage of vitamins to provide consumers with a healthier alternative of functional beverage.

Vigor Power Energy Drink depicts a picture of confidence, strong & energized individuals, prepared for challenges, extreme activities and active sports.

Jeenhuat Foodstuffs Industries Sdn. Bhd., the manufacturer and brand owner of Vigor Power has invested heavily in extensive range of marketing and brand building activities in all its present markets. In the years coming, Vigor Power will continue to intensify its marketing programs in the all it’s existing and new markets with the aim to make this brand one of the fastest growing brands in the region.

The brand has been exported to many countries includes Qatar, UAE, Bahrain, Kuwait, Saudi Arabia, Yemen, Iran, Afghanistan, Nigeria, Sudan, Maldives, Morocco, Ivory Coast, Belgium, Netherlands, Luxemburg, Austria, Germany & UK.
Other than that, Vigor has gone to many different countries to advertise and promote Vigor Power Energy Drink

Nepal Promotion Event

Qatar Golf Promotion Event

Kuwait Promotion Event

Kenya Promotion Event

Qatar Promotion at Sports Event

PROBLEM STATEMENT

VIGOR ENERGY DRINK IS NOT FAMOUS IN MALAYSIA.

VIGOR ENERGY DRINK IS NOT FAMOUS IN MALAYSIA AND WE ARE HOPING THAT BY COMPLETING THIS PROJECT, WE CAN MAKE VIGOR AS FAMOUS AS IT IS IN THE MIDDLE EAST AS WELL AS EVERYWHERE ELSE. VIGOR ENERGY DRINK HAS 5 DIFFERENT KINDS OF FLAVOUR BUT IN MALAYSIA ONLY 2 OF THEM ARE BEING SOLD. THIS SHOWS HOW INFAMOUS VIGOR IS IN MALAYSIA. FURTHERMORE, VIGOR ISN’T SUITABLE FOR DIABETIC PATIENTS, PREGNANT WOMEN AND THE ELDERLY WHICH REDUCES ITS POPULARITY AMONG THE PUBLIC.

Next, Mr Safwan gave each group member a specific job to do on the day of shooting the commercial, this is the members and their jobs.

Director   -   Syukri
Asst Director   -   Nadia
Art Director   -   Herry
Editor   -   Deness
Sound Effect   -   Nick Ming
Camera man   -   Khairul
Actor   -   Haziq
Wardrobe   -   Pauline , Noor Wardah
Technical   -   Mohd Nor , Syawan , Dinesh Leo
Prop Master   -   Ruzaimi

Make up - Elaine (me)

On the day of shooting, I brought all the essential things the make up department would need such as make up, powder and tissues. My task was to make sure all the actors and dancers look their best during the shooting and I believe I accomplished that in the best way I could. After the day of shooting, we were required to provide a complete research of our respective departments. As mine is make up department, here is my research.

MAKE UP DEPARTMENT

Cosmetics (colloquially known as makeup or make-up) are care substances used to enhance the appearance or odor of the human body. They are generally mixtures of chemical compounds, some being derived from natural sources and many being synthetics

A professional make-up artist is usually a cosmetology beautician, and applies makeup to anyone who appears on screen. They concentrate on the area above the chest, the face, the top of the head, the fingers, hands, arms, and elbows. Their role is to manipulate the actor's on-screen appearance to make them look younger, older, larger, etc.

Body makeup artists concentrate on the body rather than the head. Make-up itself is substances to enhance the beauty of the human body, but can also change the appearance, disguise, or costume someone. Make-up artists, hair stylists, costume designers, and dress technicians combine their efforts to transform actors into characters, presenters, etc.

Some actors or actresses have personal makeup artists or hair stylists.

Key make-up artist

    The key makeup artist is the department head that answers directly to the director and production designer. They are responsible for planning makeup designs for all leading and supporting cast. Their department includes all cosmetic makeup, body makeup and if special effects are involved, the key make-up artist will consult with a special effects makeup team to create all prosthetics and SFX makeup in a production. It is common that the key makeup artist performs makeup applications on lead cast, with assistance, and allows other crew members to work with supporting and minor roles. The key makeup artist will normally execute especially complicated or important makeup processes that are to be featured on camera.

   

 Make-up supervisor

    The make-up supervisor is a supporting position that normally reports to the key makeup artist to assist in running the makeup department. Make-up supervisors typically handle production matters and generally serve the needs of senior artists. Makeup supervisors rarely do makeup themselves. Their duties can include keeping a record of makeup continuity, handing the scheduling of makeup teams and providing for the general needs of the makeup department. They are expected to be a connection between the makeup department and the rest of the production departments, making sure that makeup supplies, production assistants or electricians are on hand when needed.

Make-up artist

    Make-up artists work with makeup, hair and special effects to create the characters look for anyone appearing on screen. They assist and report to the key make-up artist.

Key hair

    The key hair is the department head that answers directly to the director and production designer. The key hair will normally design and style the hair of lead actors.

Hair stylist

    The hair stylist, is responsible for maintaining and styling the hair, including wigs and extensions, of anyone appearing on screen. They assist and report to the key hair

THE END