FIRST TASK

OUR FIRST TASK IN CORPORATE IDENTITY WAS TO FIND 5 LOGOS THAT WE LIKE AND EXPLAIN WHY EXACTLY WE LIKED IT. SO THESE ARE THE 5 LOGOS THAT AMUSED ME :)

FIRST LOGO
STARBUCKS

I LIKE THIS LOGO BECAUSE I LOVE COFFEE PLUS I FEEL LIKE ITS UNIQUE AND I FEEL LIKE THERE’S A STORY BEHIND IT AND ITS SOMETHING RELATING TO THE SIREN.

IN FACT THERE IS A STORY BEHIND IT.

Let’s go all the way back to 1971, to when Starbucks was first coming to be. In a search for a way to capture the seafaring history of coffee and Seattle’s strong seaport roots, there was a lot of poring over old marine books going on. Suddenly, there she was: a 16th century Norse woodcut of a twin-tailed mermaid, or Siren. There was something about her – a seductive mystery mixed with a nautical theme that was exactly what the founders were looking for. A logo was designed around her, and our long relationship with the Siren began.

SECOND LOGO
COCA-COLA

I LIKE THIS LOGO BECAUSE IT HAS A NICE AND UNIQUE CURSIVE FONT

THIRD LOGO
VOLKSWAGEN

 WELL THIS IS A CREATIVE WAY OF COMBINING 2 LETTERS WHICH IS THE INITIALS OF THE COMPANY, VOLKSWAGEN. ITS HAS A SIMPLE AND EASY TO UNDERSTAND YET CLASSIC LOOK.

FOURTH LOGO
NIKE

I LIKE THIS BECAUSE IT IS THE SIMPLEST A LOGO CAN GET. WHO KNEW A SIMPLE RIGHT TICK CAN REPRESENT A COMPANY INTERNATIONALLY SO WELL. INTERESTING FACT: NIKE IS THE GREEK GODDESS OF VICTORY.

FIFTH LOGO

APPLE

I LIKE THIS BECAUSE ITS JUST AN APPLE WITH A BITE ON IT BUT YET ITS SO INTERNATIONALLY KNOWN.