TASK 2

FOR OUR SECOND TASK, WE WERE SUPPOSE TO PICK A COMPANY AND FIND OUT THEIR HISTORY, LOGO AND CORPORATE STATIONARY. AGAIN I DID THIS TASK WITH MY AWESOME MEMBERS WARDAH AND PAULINE. WE PICKED PERODUA, A LOCAL CAR MANUFACTURING COMPANY.

HISTORY

•Perodua mainly produces minicars and superminis and does not have models in the same market segments as Proton. They do not design or engineer their main components such as engine and transmission in house. Perodua cars have historically used Daihatsu component designs. Daihatsu held a 20% stake in Perodua at the company's launch, increasing this to 25% in 2001 and then to 35%. In 2004 Perodua started assembling the Toyota Avanza at their plant in Rawang, for sale in Malaysia.

•Perodua has sold over 189,000 vehicles in 2012, which is its highest ever sales record. Its estimated market share in Malaysia of 30.2 per cent. It is planning to set up a second car manufacturing plant from the planned $770 million investments in the coming years.

•Perodua is set to become the largest manufacturer of compact cars in South-East Asia. In October 2005, it had produced a cumulative total of 1 million cars. By July 2008, it is expanding to 240,000 per year.  

International
•In the United Kingdom their cars are sold by some Proton dealers who wish to attract customers seeking a smaller and cheaper alternative to the Proton range. Sales numbers in the UK are extremely small however, and in 2008 Perodua sold only 624 cars (down from 914 in 2002) and insignificant compared to 2008 figures of 28,036 for Hyundai, 29,397 for SEAT.

TYPES OF CARS MANUFACTURED

•Perodua Kancil (Perodua Nippa, 1994–2009)

•Perodua Rusa (1996–1998)

•Perodua Kembara (1998–2008)

•Perodua Kenari (2000–2008)

•Perodua Kelisa (2001–2007)

•Perodua Myvi (2005–present)

• Perodua Viva (2007–present)

• Perodua Nautica (2008–2010)

•Perodua Alza (2009–present)

MISSION

•Professionalism in all our operations 
•Efficiency in utilizing technologies and available resources 
•Resilience in meeting our challenges 
•Optimizing benefits to customers and stakeholders 
•Dedication towards social responsibility to community, the environment and development of competent workforce 
•Uniqueness in our products 
•Aspiration to glorify the name of PERODUA
 
VISSION

 
•The vision of Perodua is to be the most preferred automotive brand renowned for products and services of excellent quality which contributes to the development of the nation. 

 

LOGO

  •The new logo maintains the 'P' and '2' and the colours of the old, squarish logo, but has been stylised further to become elliptical, which is more fluid and dynamic. The green colour represents social responsibility to the environment and the community, while the red colour symbolises the development of competent workforce and resilience in meeting challenges in the globalised world. However, the emblems mounted on the company's latest cars have black in place the green and red areas, with the chrome relief maintained as it was.

 

 OLD LOGO

 

NEW LOGO

CORPORATE STATIONARY